A great number of people today are opting to start a liquidation business. Doubtlessly, the most attractive feature of this business is the low-cost investment. A person does not need a big fortune to start a successful liquidation business. So, in this article, we will see how to start a liquidation business.
Furthermore, business liquidation ensures that there are lesser risk factors in terms of financial loss. For instance, you will not be exposed to regular forms of market fluctuations. Moreover, you will not be in debt to a bank or have to rely on big loans. Minimum savings are usually enough to begin your liquidation business.
However, you have to remember that a liquidation business is not a shortcut to getting rich. The liquidation industry has become more competitive than ever. Hence, you will have to wait a good amount of time before seeing the amount of profit that you dream of. Despite this, from the very beginning, you will start seeing great income.
However, the question remains how to start a liquidation business? Firstly, it is important to understand the basics of a retail business to run a successful liquidation. At the same time, you have to examine your expertise in a particular field along with your target audience. We discuss this and many other things in detail below-
Research Your Market
This is the most important and often overlooked step. Before you begin to invest your money into creating an inventory, you will have to understand the market that you will deal in. Decide if you will get wholesale liquidation pallets or direct liquidation pallets.
Firstly, understand the type of items that you will sell. It is advisable to sell items from an industry that you already have experience with. Hence, if you are already in retail, then you are one step ahead of your competitors. It is one of the main step to consider in how to start a liquidation business. Secondly, you should get advice from someone who already runs their business based on liquidation. It is good to read as many books and articles as you can find online on this subject. Here are some points to keep in mind-
- First, eliminate all categories of products you won’t be selling.
- Next, track all the costs that will come with stocking your inventory with a particular kind of product. These include maintenance, promotion, transportation, storage, etc.
- Invest in your shop by promotion through social media, displays, billboards, etc.
- Check your competitors and their products. Make sure you offer alternatives that are affordable or more efficient.
- If it is very difficult to find out what items you want to buy and sell, then you can just purchase general merchandise. This contains a mix of items and will always find one customer or the other.
If you are investing in homemaking products, you will be able to find more customers through local marketing. Altogether, if your target customer base includes elder people, then traditional marketing is better. Furthermore, it will help to use sites like Facebook, Craiglist, etc.
However, if you are targeting younger consumers, then you will have to rely heavily on social media marketing. Also, you will have to make the most of Instagram, original websites, and blogs.
It is possible that at some point you will have to hire a digital marketing expert who can help you trace social media analytics. This will increase your accountability as well.
Choose A Liquidation Seller
You can get liquidation pallets through liquidation wholesale providers. If you wish to become one of the biggest fish in the ocean, you may soon be counted among the wholesale liquidators yourself! However, that happens over due course of time.
If you don’t want to buy your products from a liquidation wholesaler, then you can buy from direct liquidation services- which are closest to the original companies. To begin, you should connect with some of the biggest liquidation sellers out there. These include-
These places are the best sources to start from. Most importantly, these are B2B platforms, that can give you products at the lowest possible rates. The top marketplaces for these facilities include Target Liquidation pallets, Amazon Liquidation Pallets, Walmart Pallets, etc.
Most of these facilities have online auctions where anyone is free to place a bid. Moreover, out here you will directly come to see what other competitors are willing to pay for a lot, further determining its value.
You will find lots that come directly from retailers in places like B-Stock. On the contrary, you will find both retailers and warehouse pallets on other sites.
This differentiation is necessary because the quality of the pallets you buy will depend upon their source. Hence, it is best to run a background check on what are the best liquidation pallets from different liquidation sites.
At B-stock auctions, you will be able to search marketplaces through various filters. Hence, you can get products directly from a category, retailer, region, and even specific merchandise. Also, there is a B-Stock supply where you will get Fortune 500 companies as well as other businesses.
Furthermore, note that companies like BULQ will only ship products to addresses registered in the U.S. Moreover, since they control the shipping process, you will have to pay the costs as per their demands.
Sources of Liquidation Pallets
If you are ready to invest in liquidation pallets, you should know where they come from.
First, pallets consist of many items that have been returned by the original customers. The retailers and liquidation wholesalers take care to exclude worn out, torn, or items with damage.
Moreover, these returns are made mostly because the product is the wrong color, or size, or bought by mistake. It has been shown that only about 20% of these items carry the chance of being faulty. Returns also happen when customers are not satisfied with the packaging or labeling.
However, when you buy customer returns you should expect some non-working products to make it to your inventory. Since customer return pallets should customarily cost less, the total profit margin will make up for said goods. Simultaneously, these collateral expenses should become a part of your pricing or investment plan.
Overstock refers to any number of goods that did not make it to the consumer. Some of these are never even put on the shelf and have to be taken off the market simply because the demand for them has ended.
Also, you must look forward to close-outs. To begin, closeouts refer to the closing of a store because it is no longer getting business. Closeouts also refer to the end of a particular brand because a newer and trendier alternative has been introduced in the market.
In any case, these lead to the accumulation of a large number of goods that will never see the market. Also, there are shelf pulls, that makeup of items that are removed from display to make room for better products.
Notably, all these are fresh, untouched, and unused. Hence, these are the highest quality goods at liquidation auctions. Although some might warn that no one will want to buy these out-of-trend items, it is usually easy to find a willing customer. Since they are high quality with official labels and certification, they are highly desirable.
Consider registering yourself as a liquidation company once you have your business plan ready. This is important to become an official reseller and get listed. You will get better credibility and receive more customers due to listings.
Getting authorized is really important to attract valid customers and it is the latest strategy used by most of the top liquidation stores in the USA.
Also, you will need a resale certificate to improve your profit margin. This certificate ensures that you will not have to pay taxes while purchasing the liquidation pallets. Moreover, it is a symbol of a better reputation in the liquidation market.
There are a couple of options to consider when you start reselling your liquidation products.
You can sell locally
If you sell locally, then you shall be renting or buying a retail space. If not, you can choose to sell from home through advertising. Make sure you make use of every possible media available in your region.
Hence, you will have to advertise in classifieds, radio, flyers, magazine ads, etc. This is where it becomes important to stay active on Facebook groups, Offer-Up, or Craiglist.
Some benefits come with selling your material locally. To begin, it is easier to chalk out your investment plan since you will be fully aware of the buying capacity of your customers.
Secondly, you can easily group them into different categories and buy liquidation pallets based on precise profiling. Moreover, it will be easier to directly reach out to them for feedback or information. This is perfect for people who want to know how to start a liquidation business and just starting in the retail sector.
Furthermore, you will not have to worry about shipping and long-distance transportation. However, this does limit your profit because you will get limited demand depending on the total population. Also, you will not have the freedom to pick the category of your choice but will have to sell general merchandise as per your customers’ needs.
Also Check, Best Liquidation Stores in Canada
In the end, you will move towards selling products on a national basis. As your business grows and profit performance increases you will be able to handle bulkier and long-distance orders. However, you will need to put aside a certain sum to make up for the outbound shipping expense.
The best way to reach people far and wide is online. Notably, you can list liquidation merchandise on Amazon and eBay as well. However, they charge a certain amount from the buyers, so you should do the math beforehand.
Make A Website
A large number of liquidation businesses are already online; thus, you must start your website as well. If people are already looking for your competitors, they will naturally come across your website. However, you need to make sure that your website is more attractive and offers better deals.
For instance, you could give incentives to people who purchase a certain amount of stock online. This could be through discounts, mystery boxes, first-time user discounts, etc.
Also, your users will love to see a website that has new ideas and is more customizable. Hence, you can divide your stock or your pallets into different sections. You can put filters on your website. If you have a smaller inventory, then you can add a suggestion box or other interactive elements.
You should promote your website locally. Your local buyers and known people will become your best customers. Since you know their habits, preferences, etc. You can easily personalize it. Hence, you will be able to build credibility as well as long-term consumer relationships.
Take Care of Social Media Marketing
Making a website might not be enough to be a cut above others in the liquidation sale business. Hence, you need to maximize your online marketing strategy. First and foremost, you need to understand the rules behind social media marketing, SEO, or hire a professional.
While it is important to start and promote your own Instagram, Facebook, etc. It is also important that you join an existing Community like a Facebook community group or a collaborative Instagram page.
Everybody knows about the famous Facebook Marketplace. Luckily, Instagram has also introduced a separate shopping feature within its app.
Hence, marketing is becoming more virtual than ever before. Along with Facebook and Instagram, make sure that you put your offers up on Craigslist, and OfferUp, and also get listed on Amazon, eBay, etc.
Take note that it is easier to find the perfect target audience online. Firstly, all social media apps provide insights that tell you what kind of consumers are visiting your page and interacting with it.
Hence, your leads are consistently tracked for you. Secondly, it is much easier to maintain relationships with your consumers through social media. You can automate messages, send community messages, create posts specifically for your loyal customers, etc.
Once you are successful in all this, then you will have to focus on maximizing your profit. Here are some points that other people often overlook when starting a liquidation business. Since it is lesser known and written on, these points often resurface later in the business-
- It is always good to first get access to a safe storing space. The space should be resistant to weather and environmental damage to some extent. A liquidation businessman needs to store bulkier goods. People expect liquidation services to offer pellets in large quantities. moreover, if you are starting a business locally, you will reduce shipping costs greatly by having their warehouse.
- It would be great if you specialize in a particular category and style of product that you know about. Firstly, this adds to your credibility. Secondly, specialization is very important in any business. If you sell only general merchandise, your profits will be irregular. However, with specialization, you can establish a very loyal customer base.
- There are various names for local advertising. Hence, you need to make sure that you invest in yard sales, conduct surveys, or have an interactive get-together. Eventually, you could be selling truckloads of pallets to customers all across the nation. Initially, the goal is to make maximum profit with the smallest investments.
- It can also be a great idea to find liquidators who have warehouses close to your store. This implies that your procurement cost will reduce and you will get higher resale profits. Furthermore, it will be best to facilitate self-pickup instead of asking them to deliver the merchandise.
- Lastly, make sure that you don’t rush in the beginning. You would have to do a lot of experimentation to find out exactly what works for your store. Firstly, you will have to work on setting up a customer base that is loyal to you and you alone. You will slowly have to specialize in a particular field to gain supremacy in the industry. However, If you only want to work in general merchandise, then it will be better to closely monitor your business for at least one year.
A liquidation business is perfect for people who do not like to work under external command. Notably, even the market is largely under your control once you settle in the liquidation business. However, getting there can be tiring and very time-consuming if you do not have the right direction. This is a complete guide on how to start a liquidation business
The article above summarizes all the important points that need to be covered at the very start of your liquidation business journey. If you want to become a part of the liquidation industry but don’t know where to start, then this should be a great guide.
Several factors have to be taken into consideration when you start any business. However, it becomes more complicated in liquidation, which remains on the down-low in retail. Regardless, it is very important to follow a strict sequence of business plans to ensure the success of your liquidation business.
With proper management and some patience, your liquidation business can unlock some unforeseen fortunes! If you liked our article, make sure you stay tuned since there is a lot more to come.